Custom Embroidery 

We specialize in machine embroidery, and we’re passionate about the process and quality. I like to say, “if I can get it on the machine, I can embroider it.”

Looking for embroidery for your business or brand? Crewel and Unusual can help make your project happen. We can embroider directly on most types of apparel, hats, jackets and fabrics. Everything is embroidered in-house.

Our studio is located in Richmond, Virginia. But you don’t have to be local to work with us! Email us for a quote on your project today.


No minimum quantity required. Price breaks for higher quantities.

One-time fee of $40/ per design to digitize artwork or logo into the embroidery format.

Flat (e.g. shirts) and Cap quantities are counted separately per design.  (Shirts & Caps cannot be combined for quantity pricing.)

1-6 thread colors included. An up-charge may apply to designs with 7-15 thread colors.

You can split apparel styles for an order of the same design and type. For example a cap order of 24 baseball style hats and 24 trucker hats. Total 48 pieces of the same design.

Apparel Catalog: Here is our online catalog from one of our suppliers.


Production: as of August 2021: approximately 4-6 weeks after approval and deposit on most orders.

All artwork, apparel/goods, and approval must be received prior to being put on the production schedule.

A photo of an embroidered sewout can be sent via email for approval. Note: Vector art with logo specifications, dimensions, and colors to ensure timely delivery. Art sent in a format other than vector may require additional time.

Rush Options: If FEASIBLE for the project, rush options are available for an additional fee. This is on a case-by-case basis depending on the project, design, quantity, workload, and availability of materials.


Please submit art in vector format: .eps, .ai, .svg, .pdf. Outline and expand all fonts & strokes.

Non-vector art will require additional lead-time. Accurate re-creation cannot be guaranteed from raster images; .jpg .png etc.

We will match artwork colors with closest matching thread.

Please provide dimensions with artwork submission.

Text height minimum is 5mm. Any text smaller than 5mm may be illegible as embroidery thread. (It’ll look like little knots if it’s too small.)

Check out our FAQ page for common questions / answers.


Crewel and Unusual
Based on 52 reviews
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Tesla Boisseau
Tesla Boisseau
20:14 21 Apr 21
Exceeded the high expectations of our small dental office and then... some. I'm so thankful, and super impressed by the quality of work!read more
Alyssa Reuschling
Alyssa Reuschling
12:52 31 Mar 21
10/10 would recommend! I’ve had the same Longchamp bag for 6 years... and after I started noticing all the stains, and holes I thought it might be time for a new one. However, I was unimpressed with how boring they look (sorry, but you know it’s true). I went to Crewel and Unusual and discussed my idea. Daniel was so awesome to work with. Not only was he patient but my project was finished a lot fast than I had initial anticipated and it’s absolutely everything that I wanted. Thanks so much!read more
KahTroy Willthom
KahTroy Willthom
12:29 16 Mar 21
This is my 2 time working with Crewel and Unusual and by far this... has been the best experience. The back and forth emails were transparent and thorough. The turnaround time for my hats were so fast as more
Erin Gallion
Erin Gallion
20:58 22 Jan 21
I had a wonderful experience working with Daniel of Crewel and... Unusual. Daniel quickly responded to emails during the busy holiday season and took care of a last minute Christmas gift I needed monogrammed. The work completed was even more gorgeous than I had imagined. I look forward to being a returning more
06:05 21 Jan 21
I started a small food trailer just before Covid hit, and I had to... rush last minute to get some gear embroidered for my first day of service. Daniel was extremely responsive over email and got me my pieces (hat and apron) finished in a flash. It was great to receive such great quality and service from a fellow small business more
Claire Shadomy
Claire Shadomy
17:16 20 Jan 21
Daniel is the most kind and communicative embroider I've ever worked... with. He always goes above and beyond to check in with me along every step of the way. Highly recommend working with him!read more
Trenton Williams
Trenton Williams
20:49 19 Jan 21
The craftsmanship, value and speed of service can’t be beat working... with Daniel at Crewel & Unusual. I had expectations for some embroidery work that had to be done fairly quickly and not only was it complete on time, the level of detail to the embroidery work was simply amazing (had a pretty detailed graphic). If you’re looking for high quality work, get it done here!read more
Hazel Witch Farm
Hazel Witch Farm
20:45 19 Jan 21
Daniel embroidered hats for my farm and did an incredible job. He is... kind and responsive, professional and personable. He was able to promptly acquire the files he needed to turn my logo into a sewn design that is legible and looks totally sweet. The hats are fantastic, make my business shine, and get so many compliments. Can’t wait to get more things in the future!read more
Skylar Doerwaldt
Skylar Doerwaldt
20:32 19 Jan 21
They embroidered a bunch of jackets and backpacks for my company. ... They all looked great and Daniel was so easy to work with. Would highly recommend!read more
Maria Medas
Maria Medas
03:19 17 Dec 20
Crewel and Unusual has been helping me with personalized gifts and... the holidays for years! I love working with Daniel on personalizing the perfect item for someone. Just drop a quick email or order online and Daniel always makes it super easy. Thank you!read more
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Email for custom embroidery inquiries: