Custom Embroidery 

Looking to embroider a logo or design for your business? Crewel and Unusual can help make your project happen.

We specialize in machine embroidery, and we’re passionate about creating high quality products that you’ll love. I like to say, “if I can get it on the machine, I can embroider it.” We can embroider directly on most types of apparel, hats, jackets and fabrics. Everything we make is embroidered in-house.

Our studio is located in Richmond, Virginia. But you don’t have to be local to work with us!

Create your custom project

Step 1: Select your apparel;

• Browse our catalogs;
  • Example embroidery pricing here.
  • Catalog for classic styles and popular brands, (Bayside, Bella+Canvas, Hanes, Yupoong, Richardson, US Blanks, more.)
  • Catalog for brands like Carhartt, Port Authority, Champion, and more.
  • Pacific Headwear catalog
  • Richardson Headwear catalog
  • Outdoor Cap Headwear catalog
• Let us know Style, Color, Sizes, Quantity, etc.
• Or let us know what you are looking for and we’ll try to find it.

Step 2: Submit Custom Embroidery Form & Artwork here

Step 3: Approve estimate and pay deposit on the order

Step 4: Relax, while we embroider your goods

Direct Embroidery

Pricing is based on stitch count and quantity. Price breaks for higher quantities.

One-time digitizing fee of $40/ per design to recreate your artwork or logo into the embroidery stitch format. (Unlike printing, the embroidery machines do not just print an image. They read a stitch file which must be created from stitch points much like a CNC but including stitch types, density, length, underlayment, type of fabric, color changes, thread trims, lock stitches, etc.)

Flat (e.g. shirts) and Cap quantities are counted separately per design.  (Shirts & Caps cannot be combined for quantity pricing.)

1-6 thread colors included. An up-charge may apply to designs with 7-15 thread colors.

You can split apparel styles for an order of the same design and type. For example a cap order of 24 baseball style hats and 24 trucker hats. Total 48 pieces of the same design.

Turnaround

Production: The time it takes to complete a custom order depends on the scope of the project and our current workload. On average it takes about 2-3 weeks after the approval and deposit. In our busy seasons or with particularly large projects expect 4-6 weeks for completion.

The order must be approved, and all artwork and apparel must be received by us before the project can be put on the production schedule.

A photo of an embroidered sewout can be sent via email for approval. Note: Vector art with logo specifications, dimensions, and colors to ensure timely delivery. Art sent in a format other than vector may require additional time.

Rush Options: If FEASIBLE for the project, rush options are available for an additional fee. This is on a case-by-case basis depending on the project, design, quantity, workload, and availability of materials.

Artwork Requirements

Please submit art in vector format: .eps, .ai, .svg, .pdf. Outline and expand all fonts & strokes.

Non-vector art will require additional lead-time. Accurate re-creation cannot be guaranteed from raster images; .jpg .png etc.

We will match artwork colors with closest matching thread.

Please provide dimensions with artwork submission.

Text height minimum is 5mm. Any text smaller than 5mm may be illegible as embroidery thread. (It’ll look like little knots if it’s too small.)

Please check out our Frequently Asked Questions for more information.

REVIEWS

For custom inquiries:
Custom Embroidery Form