Custom Embroidery
Looking to embroider a logo or design for your business? Crewel and Unusual can help make your project happen.
We specialize in machine embroidery, and we’re passionate about creating high quality products that you’ll love. I like to say, “if I can get it on the machine, I can embroider it.” We can embroider directly on most types of apparel, hats, jackets and fabrics. Everything we make is embroidered in-house.
Our studio is located in Richmond, Virginia. But you don’t have to be local to work with us!
Create your custom project
Step 1
Select your apparel. Browse from our catalogs or jump to the next step.
Step 2
Submit Custom Embroidery Form & Artwork here.
- Let us know details about your project.
- If applicable, include info such as Style, Color, Sizes, Quantities.
- Or let us know what you are looking for and we’ll try to source it for you.
We’ll get back to you as soon as possible.
Step 3
Approve your estimate or make changes as needed.
We will send an invoice where you can pay online.
Then sit back and relax, while we bring your product to life with our embroidery magic!
Pricing Info & Details
Pricing is based on stitch count and quantity of items getting the same design. The pricing can vary greatly depending on a design’s size, detail, and any large areas of fill stitching.
No minimum order quantity. We can do single piece items or samples. We offer discounts for higher quantities.
There is one-time digitizing fee of $40/ per design to recreate your artwork or logo into the embroidery stitch format.
(Unlike printing, the embroidery machines do not just print an image. They read a stitch file which must be created from stitch points much like a CNC but including stitch types, density, length, underlayment, type of fabric, color changes, thread trims, lock stitches, etc.)
Flat (e.g. shirts) and Cap quantities are counted separately per design. (Shirts & Caps cannot be combined for quantity pricing.)
1-6 thread colors included. An up-charge may apply to designs with 7-15 thread colors.
You can split apparel styles for an order of the same design and type. For example a cap order of 24 baseball style hats and 24 trucker hats. Total 48 pieces of the same design.
Turnaround
Production: The time it takes to complete a custom order depends on the scope of the project and our current workload. On average, it takes about 2-3 weeks after the approval and deposit. In our busy seasons or with particularly large projects expect 4-6 weeks for completion.
The order must be approved, and all artwork and apparel must be received by us before the project can be put on the production schedule.
A photo of an embroidered sewout can be sent via email for approval. Note: Vector art with logo specifications, dimensions, and colors to ensure timely delivery. Art sent in a format other than vector may require additional time.
Rush Options: If FEASIBLE for the project, rush options are available for an additional fee. This is on a case-by-case basis depending on the project, design, quantity, workload, and availability of materials.
Artwork Requirements
Please submit art in vector format: .eps, .ai, .svg, .pdf. Outline and expand all fonts & strokes.
Non-vector art will require additional lead-time. Accurate re-creation cannot be guaranteed from raster images; .jpg .png etc.
We will match artwork colors with closest matching thread.
Please provide dimensions with artwork submission.
Text height minimum is 5mm. Any text smaller than 5mm may be illegible as embroidery thread. (It’ll look like little knots if it’s too small.)