Custom Embroidery 

Looking to embroider a logo or design for your business? Crewel and Unusual can help make your project happen.

We specialize in machine embroidery, and we’re passionate about creating high quality products that you’ll love. I like to say, “if I can get it on the machine, I can embroider it.” We can embroider directly on most types of apparel, hats, jackets and fabrics. Everything we make is embroidered in-house.

Our studio is located in Richmond, Virginia. But you don’t have to be local to work with us!

Create your custom project

Step 1: Select your apparel;

  • Browse our apparel selection and pricing here
  • Let us know Style, Color, Sizes, Quantity, etc.
  • Or let us know what you are looking for and we’ll try to find it.

Step 2: Submit Custom Embroidery Form & Artwork here

Step 3: Approve estimate and pay deposit on the order

Step 4: Relax, while we embroider your goods

Direct Embroidery

Pricing is based on stitch count and quantity. Price breaks for higher quantities.

One-time digitizing fee of $40/ per design to recreate your artwork or logo into the embroidery stitch format. (Unlike printing, the embroidery machines do not just print an image. They read a stitch file which must be created from stitch points much like a CNC but including stitch types, density, length, underlayment, type of fabric, color changes, thread trims, lock stitches, etc.)

Flat (e.g. shirts) and Cap quantities are counted separately per design.  (Shirts & Caps cannot be combined for quantity pricing.)

1-6 thread colors included. An up-charge may apply to designs with 7-15 thread colors.

You can split apparel styles for an order of the same design and type. For example a cap order of 24 baseball style hats and 24 trucker hats. Total 48 pieces of the same design.

Turnaround

Production: The time it takes to complete a custom order depends on the scope of the project and our current workload. On average it takes about 2-3 weeks after the approval and deposit. In our busy seasons or with particularly large projects expect 4-6 weeks for completion.

The order must be approved, and all artwork and apparel must be received by us before the project can be put on the production schedule.

A photo of an embroidered sewout can be sent via email for approval. Note: Vector art with logo specifications, dimensions, and colors to ensure timely delivery. Art sent in a format other than vector may require additional time.

Rush Options: If FEASIBLE for the project, rush options are available for an additional fee. This is on a case-by-case basis depending on the project, design, quantity, workload, and availability of materials.

Artwork Requirements

Please submit art in vector format: .eps, .ai, .svg, .pdf. Outline and expand all fonts & strokes.

Non-vector art will require additional lead-time. Accurate re-creation cannot be guaranteed from raster images; .jpg .png etc.

We will match artwork colors with closest matching thread.

Please provide dimensions with artwork submission.

Text height minimum is 5mm. Any text smaller than 5mm may be illegible as embroidery thread. (It’ll look like little knots if it’s too small.)

Please check out our Frequently Asked Questions for more information.

REVIEWS

Crewel and Unusual
5.0
Based on 89 reviews
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Ami Dang
Ami Dang
14:47 22 May 22
Wonderful work! Crewel and Unusual made my art come to life in a... really interesting way that I didn't anticipate. It's fantastic merchandise. And working with Daniel was easy and straightforward. He was so helpful throughout the process.read more
Hyacinth Iversen
Hyacinth Iversen
00:21 16 Mar 22
Absolutely fantastic, high quality product that is gorgeously... embroidered! I get compliments on my hat and sweatshirt all. the. time. And my friends love the gifts I've gotten them from Crewel & Unusual! Truly just an 11/10 experience, more than worth the $$, and I'll continue being a customer for the foreseeable future 🤩read more
l m
l m
22:03 15 Mar 22
Bought the crewel “Butter” baseball hat for my sister and the... quality is amazing. I love getting things that are stitched as opposed to printed. They seem so much more special and the price was great. I would 100% order from this shop again!!read more
Charlie Blevins
Charlie Blevins
20:18 15 Mar 22
Crewel and Unusual have checked off all of these boxes for... me.✅Responsive✅Professional✅Attention to detail✅Flexible/easy to work with✅Quality work✅Appropriately priced craftsmanship✅Timely resultsThese are the reasons why I’m a repeat customer and will share my continued support.Thank you!Contact now!Customize your next best thing!read more
Marina Nattinger
Marina Nattinger
19:31 15 Mar 22
I purchased a hat and two patches for my roller skates from Crewel... and Unusual and have received so many compliments on both! They look even more gorgeous in person. Shipping was super fast and the communication from Crewel and Unusual was also great. Their products also make super lovely gifts! Thanks again!read more
Sofia Forelle
Sofia Forelle
13:29 23 Feb 22
Great customer service - fast and beautiful work. Planning on... working with them again!We contacted Crewel and Unusual last fall to help us get a custom design embroidered onto Carhartt fanny packs / hip bags for our annual company retreat. They were able to take our design and turn it around in just a couple of weeks to create 20 amazing gifts for our staff members. The team LOVED them.We're definitely going to do something like this again in 2022 and I plan on contacting Crewel and Unusual again to help us out. Can't recommend them enough for your custom embroidery needs.read more
Jamie Frieling
Jamie Frieling
13:27 23 Feb 22
Daniel is an incredibly talented human to work with. He is very... responsive, easy to work with and delivers every time. I've sent a variety of designs that include fine lines and special details - every patch that he has produced for us maintains our original vision. Daniel is speedy & usually delivers the product ahead of schedule, which is always appreciated. IF you are looking for a talented and kind person to work with on your next project, I highly recommend working with him & his team over at Crewel & Unusual.read more
A Google User
A Google User
13:27 23 Feb 22
Daniel is an incredibly talented human to work with. He is very... responsive, easy to work with and delivers every time. I've sent a variety of designs that include fine lines and special details - every patch that he has produced for us maintains our original vision. Daniel is speedy & usually delivers the product ahead of schedule, which is always appreciated. IF you are looking for a talented and kind person to work with on your next project, I highly recommend working with him & his team over at Crewel & Unusual.read more
Christina Koch
Christina Koch
13:23 23 Feb 22
Crewel and Unusual has been great! We started a business last year... and as we have needed embroidered apparel Daniel has been great. We are able to purchase small amounts of different types of apparel, rather than ordering huge amounts of one shirt type and size that we just don't need. The work looks great and all of the logos have stood up to lots and lots of washes!read more
Kevin Donahue
Kevin Donahue
02:43 23 Feb 22
Daniel is amazing with what he does. His professionalism, personal... care and attention to detail met the exact specifications of my request. The projects I have presented for him have been completed with very impressive results. Will definitely give him my business in the future. Many thanks!read more
Melanie Sterling
Melanie Sterling
23:33 22 Feb 22
Daniel at Crewel and Unusual was great to work with. He did a... custom embroidery monogram for a handmade shower curtain with non-standard measurements. His monogram placement was perfect, the thread color a great match, and he delivered the work in a timely way as promised. And many months later when I was in need of the receipt for the work done, I emailed Daniel and he got right back with me with a copy of my receipt! Great customer service, and beautiful work. I am a totally satisfied customer.read more
rebekah white
rebekah white
23:21 22 Feb 22
I had a stack of towels, hand towels and washcloths monogrammed and... they turned out PERFECTLY! I appreciated the font choices as well as the huge array of thread colors to pick from; they were finished more quickly than I expected and right in line with their estimate and the pricing was very reasonable. Communication was great and I am already planning more projects to take in! Would recommend without hesitation.read more
Traci Ross
Traci Ross
22:35 22 Feb 22
Great experience with these highly qualified and knowledgeable... embroidery experts! On top of that, they are super nice and extremely helpful. Daniel has always worked closely with me to make sure all my designs are exactly what I wanted. My go to for embroidery needs. I highly recommend this company, you won’t be disappointed!read more
Lamont Taylor
Lamont Taylor
22:18 22 Feb 22
Where do I begin. Since we started our clothing brand last year, we... have had nothing but the best of experiences with this company. I would and have recommended Crewel and Unusual to anyone in need of embroidery work. Thank you for all you’ve done for us!read more
Tesla Boisseau
Tesla Boisseau
20:14 21 Apr 21
Exceeded the high expectations of our small dental office and then... some. I'm so thankful, and super impressed by the quality of work!read more
Alyssa Reuschling
Alyssa Reuschling
12:52 31 Mar 21
10/10 would recommend! I’ve had the same Longchamp bag for 6 years... and after I started noticing all the stains, and holes I thought it might be time for a new one. However, I was unimpressed with how boring they look (sorry, but you know it’s true). I went to Crewel and Unusual and discussed my idea. Daniel was so awesome to work with. Not only was he patient but my project was finished a lot fast than I had initial anticipated and it’s absolutely everything that I wanted. Thanks so much!read more
KahTroy Willthom
KahTroy Willthom
12:29 16 Mar 21
This is my 2 time working with Crewel and Unusual and by far this... has been the best experience. The back and forth emails were transparent and thorough. The turnaround time for my hats were so fast as well.read more
Erin Gallion
Erin Gallion
20:58 22 Jan 21
I had a wonderful experience working with Daniel of Crewel and... Unusual. Daniel quickly responded to emails during the busy holiday season and took care of a last minute Christmas gift I needed monogrammed. The work completed was even more gorgeous than I had imagined. I look forward to being a returning customer.read more
Brandee
Brandee
06:05 21 Jan 21
I started a small food trailer just before Covid hit, and I had to... rush last minute to get some gear embroidered for my first day of service. Daniel was extremely responsive over email and got me my pieces (hat and apron) finished in a flash. It was great to receive such great quality and service from a fellow small business owner.read more
Claire Shadomy
Claire Shadomy
17:16 20 Jan 21
Daniel is the most kind and communicative embroider I've ever worked... with. He always goes above and beyond to check in with me along every step of the way. Highly recommend working with him!read more
Trenton Williams
Trenton Williams
20:49 19 Jan 21
The craftsmanship, value and speed of service can’t be beat working... with Daniel at Crewel & Unusual. I had expectations for some embroidery work that had to be done fairly quickly and not only was it complete on time, the level of detail to the embroidery work was simply amazing (had a pretty detailed graphic). If you’re looking for high quality work, get it done here!read more
Hazel Witch Farm
Hazel Witch Farm
20:45 19 Jan 21
Daniel embroidered hats for my farm and did an incredible job. He is... kind and responsive, professional and personable. He was able to promptly acquire the files he needed to turn my logo into a sewn design that is legible and looks totally sweet. The hats are fantastic, make my business shine, and get so many compliments. Can’t wait to get more things in the future!read more
Skylar Doerwaldt
Skylar Doerwaldt
20:32 19 Jan 21
They embroidered a bunch of jackets and backpacks for my company. ... They all looked great and Daniel was so easy to work with. Would highly recommend!read more
Maria Medas
Maria Medas
03:19 17 Dec 20
Crewel and Unusual has been helping me with personalized gifts and... the holidays for years! I love working with Daniel on personalizing the perfect item for someone. Just drop a quick email or order online and Daniel always makes it super easy. Thank you!read more
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For custom inquiries:
Custom Embroidery Form