Custom Embroidery 

We specialize in machine embroidery, and we’re passionate about the process and quality. And we like to say, “if I can get it on the machine, I can embroider it.”

We collaborate with designers, artists, brands, and businesses to make their projects happen. We can embroider directly on apparel, hats, and fabric, as well as making iron-on patches.

We digitize and embroider all apparel in-house at our studio in Richmond, Virginia.

DIRECT EMBROIDERY

No minimum quantity required. Price breaks for higher quantities; Price chart.

One-time fee of $35/ per design to digitize any artwork or logo into the embroidery format.

Flat (e.g. shirts) and Cap quantities are counted separately per design.  (Shirts & Caps cannot be combined for quantity pricing.)

1-6 thread colors included. An up-charge may apply to designs with 7-15 thread colors.

You can split apparel styles for an order of the same design and type. For example a cap order of 24 baseball style hats and 24 trucker hats. Total 48 pieces of the same design.

Apparel Catalog: Here is our online catalog from one of our suppliers.

LEAD TIMES

Production: 7-10 business days after approval and deposit on most orders.

All artwork, apparel/goods, and approval must be received prior to being put on the production schedule.

A photo of an embroidered sewout can be sent via email for approval. Note: Vector art with logo specifications, dimensions, and colors to ensure timely delivery. Art sent in a format other than vector may require additional time.

Rush Options: If FEASIBLE for the project, rush options are available for an additional fee. This is on a case-by-case basis depending on the project, design, quantity, workload, and availability of materials.

ARTWORK DETAILS

Please submit art in vector format: .eps, .ai, .svg, .pdf. Outline and expand all fonts & strokes.

Non-vector art will require additional lead-time. Accurate re-creation cannot be guaranteed from raster images; .jpg .png etc.

We will match artwork colors with closest matching thread.

Please provide dimensions with artwork submission.

Text height minimum is 5mm. Any text smaller than 5mm may be illegible as embroidery thread. (It’ll look like little knots if it’s too small.)

Check out our FAQ page for common questions / answers.

REVIEWS

Crewel and Unusual
5.0
Based on 50 reviews
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Erin Gallion
Erin Gallion
20:58 22 Jan 21
I had a wonderful experience working with Daniel of Crewel and... Unusual. Daniel quickly responded to emails during the busy holiday season and took care of a last minute Christmas gift I needed monogrammed. The work completed was even more gorgeous than I had imagined. I look forward to being a returning customer.read more
Brandee
Brandee
06:05 21 Jan 21
I started a small food trailer just before Covid hit, and I had to... rush last minute to get some gear embroidered for my first day of service. Daniel was extremely responsive over email and got me my pieces (hat and apron) finished in a flash. It was great to receive such great quality and service from a fellow small business owner.read more
Claire Shadomy
Claire Shadomy
17:16 20 Jan 21
Daniel is the most kind and communicative embroider I've ever worked... with. He always goes above and beyond to check in with me along every step of the way. Highly recommend working with him!read more
Trenton Williams
Trenton Williams
20:49 19 Jan 21
The craftsmanship, value and speed of service can’t be beat... working with Daniel at Crewel & Unusual. I had expectations for some embroidery work that had to be done fairly quickly and not only was it complete on time, the level of detail to the embroidery work was simply amazing (had a pretty detailed graphic). If you’re looking for high quality work, get it done here!read more
Hazel Witch Farm
Hazel Witch Farm
20:45 19 Jan 21
Daniel embroidered hats for my farm and did an incredible job. He is... kind and responsive, professional and personable. He was able to promptly acquire the files he needed to turn my logo into a sewn design that is legible and looks totally sweet. The hats are fantastic, make my business shine, and get so many compliments. Can’t wait to get more things in the future!read more
Skylar Doerwaldt
Skylar Doerwaldt
20:32 19 Jan 21
They embroidered a bunch of jackets and backpacks for my company. ... They all looked great and Daniel was so easy to work with. Would highly recommend!read more
Maria Medas
Maria Medas
03:19 17 Dec 20
Crewel and Unusual has been helping me with personalized gifts and... the holidays for years! I love working with Daniel on personalizing the perfect item for someone. Just drop a quick email or order online and Daniel always makes it super easy. Thank you!read more
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