Custom Embroidery

Custom Embroidery, Crafted Just for You

Have a logo or design you want to bring to life with embroidery? You’re in the right place. At Crewel and Unusual, we specialize in machine embroidery and love turning ideas into beautifully stitched pieces that stand out.

🧵 Our motto? “If we can get it on the machine, we can embroider it.”
From hats and jackets to shirts, totes, and just about any fabric you can think of — if it fits, we stitch it. Every project is embroidered right here in the USA at our shop in Richmond, Virginia, where we run multiple commercial embroidery machines in our cozy workshop to ensure speed, precision, and top-notch quality.

📸 Want to see what we’ve made?
Check out our Custom Work Portfolio to browse some past projects we’ve brought to life.

🌍 Not local? No problem.
We work with customers all across the country, so wherever you are, we’re here to help bring your custom embroidery project to life.

🎯 Ready to get started?
Contact us today and let’s turn your idea into something you can wear, share, or show off with pride.

Additional Brands, Styles & Catalogs

We’ve partnered with some of the leading suppliers in the apparel industry to bring you a wide range of choices. If you’re looking for a specific brand or product and don’t see it listed, just let us know — we’re happy to help you source the perfect fit.

Brands We Work With Include:

’47 Brand, Adams Headwear, Allmade, American Apparel, ASColour, Bayside, BELLA+CANVAS, Carhartt, Champion, Comfort Colors, CornerStone, Cotopaxi, District, DRI DUCK, Eddie Bauer, Gildan, Hanes, Imperial, Independent Trading Co., Jerzees, Legacy, Liberty Bags, Los Angeles Apparel, New Era, Next Level Apparel, Nike, OGIO, Outdoor Cap, Port & Company, Port Authority, Rabbit Skins, Richardson, Red Kap, Russell Outdoors, Sportsman, Sport-Tek, Valucap, Volunteer Knitwear, Weld MFG, YP Classics — and more.
🔍 Can’t find what you’re looking for? Reach out and we’ll do our best to track it down for you.

Browse Our Recommended Catalogs

Explore even more apparel options through the catalogs below, featuring suppliers we know and trust. These digital catalogs offer thousands of styles, colors, and price points to suit any budget or branding need.
Popular Brands
Port Authority Catalog
ascolour catalog

Google Reviews

Ready to create your custom project?

Click here to get a quote!

FAQ's

No, we can do one piece and we can do 1000+. However, you’ll get better pricing for a higher quantity of items than just one piece. 

Yes. Here is a catalog for one of my suppliers. Email us if you don’t see something there that you’re looking for and we can check our other suppliers.

Yes. And we can embroider on most things, if we can get it on the machine we can probably sew it.

Yes, we can do only 1 item. And we can make a "sample" before doing a larger order as well. A "sample" will be counted as one piece and will be priced according to its stitch count. 

There is one-time digitizing fee of $40/ per design to recreate your artwork or logo into the embroidery stitch format.
(Unlike printing, the embroidery machines do not just print an image. They read a stitch file which must be created from stitch points much like a CNC but including stitch types, density, length, underlayment, type of fabric, color changes, thread trims, lock stitches, etc.)

Please submit art in vector format: .eps, .ai, .svg, .pdf. Outline and expand all fonts & strokes.

Non-vector art will require additional lead-time. Accurate re-creation cannot be guaranteed from raster images; .jpg .png etc.

We will match artwork colors with closest matching thread.

Please provide dimensions with artwork submission.

Text height minimum is 5mm. Any text smaller than 5mm may be illegible as embroidery thread. (It’ll look like little knots if it’s too small.)

The time it takes to complete a custom order depends on the scope of the project and our current workload. On average, it takes about 2-3 weeks after the approval and deposit. In our busy seasons or with particularly large projects expect 4-6 weeks for completion.

The order must be approved, and all artwork and apparel must be received by us before the project can be put on the production schedule.

 If we need to ship the order, add additional time for the carrier to deliver to your location.

If FEASIBLE for the project, rush options are available for an additional fee. This is on a case-by-case basis depending on the project, design, quantity, workload, and availability of materials.(For some orders, a rush may not be possible, such as something like 100 jackets in 1 day. Unlike printing, embroidery can take time to stitch large and complex designs.)

Unlike printing, embroidery pricing is based on stitch count rather than colors. It’s about machine time, as higher stitch counts will take longer to embroider than a smaller design even if they are the same number of colors.

A photo of an embroidered sewout can be sent via email for approval after payment on the order. This may delay the turnaround time. But we do want you to be happy and satisfied with your end product.

We can embroider up to 15 colors total per design. 1-6 colors are included in the normal pricing. 7-15 colors will have an upcharge for setup.

We will match the embroidery as close as possible to your artwork in sizing and colors. There are some limitations with embroidery versus printing. While there are a lot of thread options, not every pantone color is available as thread. Another limitation is very small text and intricate details. Letters can close up or become illegible smaller than 0.20 in. While some stylized fonts don’t work well at any size. We’ll work with you to make it look the best it can in an embroidery form.

Yes, however we are not responsible for sewing results of files not digitized by us. Files must be digitized for the size and what material they will be embroidered onto. (Example: A 6 inch embroidery file with 10,000 stitches cannot be sized down to fit on a sock at 1inch size. It must be digitized for the size and application.)

As of writing this we have six computerized embroidery machines and two industrial sewing machines.

No, we embroider the products in one batch per the order. Then we either ship the entire order to you or you may pick up in-person at our shop. 

We specialize and focus on embroidery only, I like to do one thing and do it well. We can recommend a few screen-printing shop local to Richmond, VA.

We digitize and embroider everything at our studio in Richmond, Virginia. We make some items completely from scratch. For most custom order projects, we source from brands such as Bella+Canvas, Champion, Gildan, Hanes, Independent Trading Co, Jerzees, Outdoor Cap, Sportsman, Richardson, YP Classics, Port Authority and others. There are a few Made in US products available and we can help source those as well.

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