Custom Embroidery
Looking to embroider a logo or design for your business? Crewel and Unusual can help make your project happen.
We specialize in machine embroidery, and we’re passionate about creating high quality products that you’ll love. I like to say, “if I can get it on the machine, I can embroider it.” We can embroider directly on most types of apparel, hats, jackets and fabrics. Everything we make is embroidered in-house. You can check out some past projects we’ve worked on here: Custom Work Portfolio.
Our studio is located in Richmond, Virginia. But you don’t have to be local to work with us!
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Additional Catalogs & Suppliers
We partner with a number of the apparel industry suppliers and we can help source other options for you if you don’t see them here.
Some brands that we have access to include ’47 Brand, Adams Headwear, Allmade, American Apparel, AScolour, Bayside, BELLA+CANVAS, Carhartt, Champion, Comfort Colors, CornerStone, Cotopaxi, District, DRI DUCK, Eddie Bauer, Gildan, Hanes, Imperial, Independent Trading Co., Jerzees, Legacy, Liberty Bags, Los Angeles Apparel, New Era, Next Level Apparel, Nike, OGIO, Outdoor Cap, Port & Company, Port Authority, Rabbit Skins, Richardson, Red Kap, Russell Outdoors, Sportsman, Sport-Tek, Valucap, Volunteer Knitwear, Weld MFG, YP Classics, and more.
Don’t see something you’re looking for here? Ask us and we’ll see if we can find it!
Browse for more apparel options from suppliers we like in these catalogs below:
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Ready to create your custom project?
Click here to submit inquiry:
Custom Embroidery Form
FAQ's
Do you have a minimum order?
No, we can do one piece and we can do 1000+. However, you’ll get better pricing for a higher quantity of items than just one piece.
Can you get the apparel and hats for me?
Yes. Here is a catalog for one of my suppliers. Email us if you don’t see something there that you’re looking for and we can check our other suppliers.
Can I bring in my own apparel to be embroidered?
Yes. And we can embroider on most things, if we can get it on the machine we can probably sew it.
Can you embroider one item or low quantities?
Yes, we can do only 1 item. And we can make a "sample" before doing a larger order as well. A "sample" will be counted as one piece and will be priced according to its stitch count.
What are the costs to create my logo into the embroidery format?
There is one-time digitizing fee of $40/ per design to recreate your artwork or logo into the embroidery stitch format.
(Unlike printing, the embroidery machines do not just print an image. They read a stitch file which must be created from stitch points much like a CNC but including stitch types, density, length, underlayment, type of fabric, color changes, thread trims, lock stitches, etc.)
What are the artwork requirements?
Please submit art in vector format: .eps, .ai, .svg, .pdf. Outline and expand all fonts & strokes.
Non-vector art will require additional lead-time. Accurate re-creation cannot be guaranteed from raster images; .jpg .png etc.
We will match artwork colors with closest matching thread.
Please provide dimensions with artwork submission.
Text height minimum is 5mm. Any text smaller than 5mm may be illegible as embroidery thread. (It’ll look like little knots if it’s too small.)
What is your turnaround time?
The time it takes to complete a custom order depends on the scope of the project and our current workload. On average, it takes about 2-3 weeks after the approval and deposit. In our busy seasons or with particularly large projects expect 4-6 weeks for completion.
The order must be approved, and all artwork and apparel must be received by us before the project can be put on the production schedule.
If we need to ship the order, add additional time for the carrier to deliver to your location.
Can you rush an order?
If FEASIBLE for the project, rush options are available for an additional fee. This is on a case-by-case basis depending on the project, design, quantity, workload, and availability of materials.(For some orders, a rush may not be possible, such as something like 100 jackets in 1 day. Unlike printing, embroidery can take time to stitch large and complex designs.)
Why is pricing based on stitch count and not number of colors?
Unlike printing, embroidery pricing is based on stitch count rather than colors. It’s about machine time, as higher stitch counts will take longer to embroider than a smaller design even if they are the same number of colors.
Do you send a proof before running an order?
A photo of an embroidered sewout can be sent via email for approval after payment on the order. This may delay the turnaround time. But we do want you to be happy and satisfied with your end product.
How many colors do I get to choose for my projects?
We can embroider up to 15 colors total per design. 1-6 colors are included in the normal pricing. 7-15 colors will have an upcharge for setup.
How much control do I have over the design process?
We will match the embroidery as close as possible to your artwork in sizing and colors. There are some limitations with embroidery versus printing. While there are a lot of thread options, not every pantone color is available as thread. Another limitation is very small text and intricate details. Letters can close up or become illegible smaller than 0.20 in. While some stylized fonts don’t work well at any size. We’ll work with you to make it look the best it can in an embroidery form.
Can I submit my own .DST embroidery file?
Yes, however we are not responsible for sewing results of files not digitized by us. Files must be digitized for the size and what material they will be embroidered onto. (Example: A 6 inch embroidery file with 10,000 stitches cannot be sized down to fit on a sock at 1inch size. It must be digitized for the size and application.)
How many machines do you have?
As of writing this we have six computerized embroidery machines and two industrial sewing machines.
Do you dropship?
No, we embroider the products in one batch per the order. Then we either ship the entire order to you or you may pick up in-person at our shop.
Do you offer screen printing?
We specialize and focus on embroidery only, I like to do one thing and do it well. We can recommend a few screen-printing shop local to Richmond, VA.
Do you make everything locally?
We digitize and embroider everything at our studio in Richmond, Virginia. We make some items completely from scratch. For most custom order projects, we source from brands such as Bella+Canvas, Champion, Gildan, Hanes, Independent Trading Co, Jerzees, Outdoor Cap, Sportsman, Richardson, YP Classics, Port Authority and others. There are a few Made in US products available and we can help source those as well.