Welcome to Crewel & Unusual

Fun fact: “Crewel” is a type of embroidery, pronounced just like “cruel.” You could also say, “it’s a Crewel, Crewel world!”

We love a good pun and being a little silly, but we are serious about embroidery. Every design starts as original artwork and comes to life as detailed embroidery in our Richmond, Virginia workshop.

The result? Unique pieces that you won’t find anywhere else, made by people who genuinely love what they do. No corporate committees, no focus groups, just artists making art you can actually wear.

Featured Products

Free Shipping

On U.S. orders when you spend $100 or more. No coupon needed.

Locally Made

We design and embroider our products at our shop located in Richmond, VA

Artist Owned

Crewel & Unusual is owned and operated by artists.

Pizza Collection
Moth Collection
Mushroom Collection

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in the studio photo

Custom Embroidery Services

Need your logo or design brought to life? We offer full-service custom embroidery, from design consultation to thread matching to garment sourcing. Whether it’s corporate apparel, team gear, promotional products, or personal projects, we handle the entire process.

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